My Story

Hello, I'm Valerie R. Clay, the founder of JUVTREE LUXURY COSMETICS CO. I will turn fifty on my birthday in June 2025. Now that I'm older, I'm more concerned about fighting wrinkles and having a good skincare routine than ever before. 

As a passionate entrepreneur, writer, and artist, creativity drives me. I thrive on developing brands and designing small businesses from the ground up, just like the one you see here. You can view my Facebook design page. If you're interested in hiring me to set up your brand, please reach out!

JUVTREE is a cosmetic brand I've been working on for the past seven years. It began in the kitchen of my own home, as my passion grew to replace the unhealthy chemicals, cosmetics, and cleaning products I was using.

My dedication for creating my own handcrafted skincare products intensified after facing numerous health challenges, including breast cancer. About two dozen major and minor surgeries later, I've learned to be intensely aware of my daily habits.

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Believe me when I say, I know what a struggle life can be! ​​Due to having auto-immune issues, I have to work harder than the average gal at staying in shape & keeping my skin in good health. I know how hard it can be to find motivation under stressful circumstances. For me, staying focused on creating good habits has been the key to overcoming setbacks.

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Living a holistic lifestyle birthed the idea of JUVTREE.​​ Knowing that some manufactured cosmetics can cause breast cancer, I decided to make my own non-toxic products. I loved using them so much, I decided to make them available to the public as well. ​​

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I believe in living a minimalistic lifestyle, so I only offer a few products. This is intentional, as it doesn't take dozens of products to keep your skin in good health, like some manufacturers want you to believe. With the right formulas and the right ingredients, your skin can stay vibrant and healthy-looking simply by using a quick and easy skincare routine.

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When people find out that I'm about to turn fifty, they compliment my skin. I tell them the secret is in staying moisturized and keeping your skin deep-cleaned. I use my own products throughout the day and before bed. My Rose Hip Toner is an excellent product for keeping your skin hydrated throughout the day. It is so luxurious and refreshing. A product I can't live without is my Microdermabrasion Scrub-to-Cream daily cleanser. I use it nightly to remove dead skin cells, brighten my skin, and remove impurities that can clog pores. Clean pores equals healthier and younger-looking skin!

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Would you join my journey to good health? Order a product and you will be helping me to educate and encourage others to live their best life now, which is what this business is all about!